Lee Johnson - online marketing specialist

I'm Lee Johnson, a

Website Marketing Specialist | Web Optimisation Professional | Local GEOlocation Marketer | Creative Content Marketer | Online Marketing Consultant

" If you think hiring an SEO professional is expensive, try hiring an amateur ! "

Hi, night owl; I'm Lee Johnson,

a website marketing specialist, who has a proud reputation for my online marketing expertise, that I use for the benefit of all my clients online portfolio's.

I use my 13 years of my online promotional experience to provide you with a search engine effective website, which includes landing pages for pay per click advertising (PPC) that will drive enquiries & lead generation to your business.

I will guide you through the entire experience, ensuring it's effortless & that you will quickly start generating new business with your newly optimised website. I live in Bare, Morecambe; on the north west coast of Lancashire: perfect for working around the North West, including Lancaster, Kendal, Preston, Blackpool, Manchester & Liverpool. Of course, if you live further afield, don’t be afraid to get in touch.


Contact Details

My Strengths

Failure will never overtake me if my determination to succeed is strong enough.


Mission Statement

I am a self taught; experienced and enthusiastic SEO professional with national management experience within a UK blue chip company; I thrive in a busy environment; I am resourceful, self motivated; able to manage and get results. I love to assist businesses with online marketing and my personal goal is not simply to obtain traffic through search engines, but to implement a mechanism that produces consistent traffic growth for a defined period of time. I love to get the ball rolling, execute on good ideas and develop strong concepts that lead to great results. I specialise in digital marketing solutions, particularly, SEO and front-end development through lead generation and increasing ROI for clients.

Online Marketing Experience

2014 - 2016

SEO Manager - WUKmedia

I define and deliver strategic approaches in both organic and paid search. I use demonstrable experience of delivering SEO performance through proven ability to work autonomously day to day whilst able to influence the teams decisions from key search insight.

I empower our staff to be passionate about digital marketing so that they deliver success for all our client base on a long term basis. I get great please from paving the way for inbound marketing solutions that deliver.

I find it a pure joy to empower our clients with informative knowledge in plain english (I prefer being forthright & up-front), that assists with an improved understanding of what the search engines require for from a client's website to perform in the SERP's.

2013 - 2014

Online Marketing Manager - Priority Search Ltd

As the online marketing manager, my main role was to drive traffic to the client websites via various tried and tested means. Ensure that all internet properties under the brands portfolio have been technically optimised to attract and engage those visitors that closely match the agreed profile of the target audience for lead generation for the clients.

2011 - 2013

Owner / Technical Director - Hit Your Market Ltd

Key Achievements:

  • Gained over 200 clients from inception with a 96% retention rate at renewal
  • Designed and oversaw in-house themed based CMS product
  • Increased staff from 2-11 in just over 12 months with one apprenticeship

Key Responsibilities:

  • Increase staff knowledge to a high technical level for increased client retention
  • Day to day running of the technical department
  • Maintain a high level understanding of Search engine algorithms
  • Motivate the staff and keep a tight ship all working for the best for the business
2007 - 2010

UK SEO / SEM Manager - BT Customerstreet / Directories

Key Achievements:

  • Increased traffic from 1.2 million visitors per month to over 10 million in 16 months
  • Implementation of a new SEO team for the business, recruitment, train and manage
  • Trained each company department about SEO (support, web design team, web admin, sales and upper management)
  • Integration of SEO page analyser for in-house client website content management system
  • Oversee the build and design of a iPhone application (top 13 app (UK) in the Lifestyle category)
  • Oversee the development team to design an automated Twitter posting tool, to my spec (Posts over 250000 tweets a month)
  • Increased traffic to the target site by 22% within the first month
  • 62.8% of all client websites (30000) have a minimum of 3 keyword phrases in the top 10 of Google

Key Responsibilities:

  • Look after the SEO / Design side of all UK directories (BTExchanges, BTPhonebook, UFindUs, MoreUK and SmileLocal)
  • Oversee all 134 vertical trade specific business directories (SEO, design and up-keep)
  • Manage the SEO team, train and educate regarding search engine algorithms
  • Manage the development team for required changes and recommendations for SEO throughout the business network
  • Report results and track visitors and searchers and report results to Upper management
  • Consult new SEO techniques to all staff via in-house training
  • Optimise existing client sites (static and dynamic and e-commerce) (30000 clients) and advise clients what they can do to make the most of their online business website
  • Keep up to date on search engine guidelines and algorithms on an ongoing daily basis with testing
  • Works with product management in taking responsibility for shaping and implementing the search strategy for BT Directories
  • Drive online results by employing search optimisation techniques on the network; provide active monitoring of results
  • Utilise and make engagement in the social media marketplace
  • To own, communicate, and enforce processes that lead to continuous improvements in quality
  • Conduct effective performance evaluations and mentor team members through formal in informal channels
  • Encourage team members to take responsibility for their own development within the company
  • Daily use of Omniture, Google analytics, Hitwise and in-house statistics tools


Don't just take my word for it !


The great thing about Lee Johnson is that he is so approachable. Every email ends with "please email me with any questions". Lee has also looked at our overall web presence, rather than just focus on keywords. The help & advice Lee have given us has been phenomenal as it has been very focused on growing the revenue generating areas of our website. Lee has quickly understood or goals & our challenges & most importantly empowered us.

Patrick Arundell
Managing Director


Lee Johnson is both passionately committed & extremely talented. I have found him to be results driven. Dealing with Lee was great fun, there is no smoke & mirrors rather a professional, competent, friendly business approach with the most refreshing 'can do' attitude that made it a pleasure to do business with him.

Brendan Leece
European Marketing Manager


I thought I were ahead of the game with regards our website marketing model. Within ten minutes of talking to Lee Johnson I realised, whilst I may be ahead of My competitors, I were a long way behind the trailblazers. Highly recommended.

Gareth Jenkins
Managing Director

  • Patrick Arundell
  • Brendan Leece
  • Gareth Jenkins

Consistent Traffic Growth

Google Conversions

Every project that I launch, my personal goal is not simply to obtain traffic through search engines,
but to implement a mechanism that produces consistent traffic growth for a defined period of time.

Ten Digital Marketing Trends

(click image to see the full list)

10 Digital Marketing Trends

Work Process

1. Idea
2. Plan
3. Design Campaign
4. Develop
5. Test
6. Launch


Client Statistics

Contact Me

Have a project you'd like to discuss?

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