All links need to have a Title Tag. A Title Tag is similar to an ALT Tag (that you attach to an on-page image). Lets look at an example so you understand what a Title Tag looks like and how to write one:
Wrong:
<a href="/title-tags.html">Title Tags</a>
Right:
<a href="/title-tags.html" title="writing title tags">Title Tags</a>
As you can see by the above (new) example this is how the Title Tag should be written & included in all internal links. You may have seen a hover box that that contains text that describes the link that you are hovering over. That is what a Title Tag is.
The reason this is important is that Google looks at the Title Tag to somewhat determine what the page the link points to discusses. Google hold a great deal of weight with links, internal and incoming. I will discuss incoming links more later in the report. Every link should contain the main keyword phrase that you want the page its pointing too to be found for. It is a good idea to make each link within the site to include different keyword phrases. Google uses semantics and this is a very clever way of getting a page found for several different keyword phrases. Let me share an example. You have a page (page 1) that discuses “website optimisation”. You have 3 internal links to that page.
1. Link has the Title Tag “website optimisation”
2. Link has the Title Tag “search engine optimisation”
3. Link has the title tag “SEO”
As you can see the three terms explain the same thing (semantic writing). This gives me the chance of page (1) to be found for: Website Optimisation, SEO and Search Engine Optimisation. This really makes a huge difference to the pages when done well. I would consider this for all the pages in your site. It will take a little time to implement but the result difference will be so worth the time & effort taken to do it.
If you don't have the time to implement your Title Tags on your site or you would like me to assist you, please contact me today for a free quote. I look forward to hearing from you soon.
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