Why do you need a Website Audit Report?

Did you know EVERY WEBSITE could work harder on the internet than it currently is; and convert more traffic ?

This is where a Website Audit Report or sometimes known as a website MOT comes in to it's own. It help's you understand what is working well and what could be worked on to get better traffic and conversions on your site. Yes, better traffic not more, many people get this very wrong when undertaking a website optimisation campaign.

Let me explain this in more detail: Large amounts of traffic is only good when the site viewer takes up one of your services or buy's a product, Lot's of traffic can help this but too many businesses miss-understand what traffic is all about. What I am getting at here is that business owners - marketers need to be more savvy with regard to what their visitors require and are looking for. "Conversion is the key to any business model".

How will it help my visitor conversion ?

My Website Audit Report will look at your target audience and see what your site focuses on to see if we can lead traffic to the pages that your potentail customers are looking for in a more intuitive way. I explain what changes can be made to get traffic to the more important pages and so its more likely they will buy or takes up a service.

Conversion if far more important than lots of irrelivent non buying traffic. A Website Audit Report will explain all the things that you as the business owner or your webmaster can do to improve this.

Please Remember:

I don't: Implement the work in the Website Audit Report.

But I will: Supply you a FREE web site optimisation proposal for the work if you do want the recommendations to be implemented by me on your behalf.

What is reported on ?

To find out more about what considerations I make before I write up the report please see below:

Content Issues:

The Content requirements relate to features that are apparent when the site is viewed in a web browser. They include:

Please note

All yellow links below are clickabe for more information on the topic. You can get a better idea on what I report on and how I can help you achieve success.

Search expressions

Page Content

Website Copywriting

Navigation

Web addresses (domain names)

Title tags

Images

Destination content

Content management

Visibility Issues:

The Visibility requirements are those which are inherent in the way that technology serves and renders the website pages. They include:

HTML best practice

Semantic organisation

Server redirects - 301, 302 etc

Site migration management

File naming

Meta data & Robots.txt

URL construction

Site maps vs Google SiteMap

Accessibility overlap

Reputation Issues:

The development of a good reputation, in the conventional sense, is a solid principle on which to build online reputation. The issues include:

Inbound links

Destination content

Community participation

Publishing activities

Asking for links

Anchor text

Online public relations

Blogging activities

How long will the Website Audit take to be done ?

Your Website Audit report will only take 5 working days to be completed for you. It will be sent by email in word format for your convenience. The audit can be sent by snail mail too on request.

To purchase a Website Audit report for your business website simply call me or enquire via the contact form & I will get back to you within 72 hours. Yes im that busy !!

What are the Website Audit Costs ?

This is some what dependant on the size of your website, but the average report is £200 ($400). Contact me today to find out more. I am approachable and look forward to hearing from you today.


What now ?

As soon as you are motivated to work with a website optimisation company, to launch an internet presence via SEO, achieving top Google positioning's for your business online; you want to see traffic come, stay and buy like you only could have dreamed of in the past, contact me today for a free, no obligation quote.