Using nofollow internal linking, good or a bad thing ?

This is a really great question; many people online, even people who claim to be SEO guru's have theories that can be qute confusing, it should not be; It really is quite simple. Matt cutts at Google has advised via SEOmoz that nofollow links are highly acceptable on your on non important internal links.

Does Google recommend the use of nofollow internally as a positive method for controlling the flow of internal link love?

* A) Yes – webmasters can feel free to use nofollow internally to help tell Googlebot which pages they want to receive link juice from other pages.

(Matt's Cutt's precise words were: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to using nofollow, even on your own internal links; for Google, nofollow'ed links are dropped out of our link graph; we don't even use such links for discovery. By the way, the nofollow meta tag does that same thing, but at a page level.)

* B) Sometimes – we don't generally encourage this behavior, but if you're linking to user-generated content pages on your site who's content you may not trust, nofollow is a way to tell us that.

* C) No – nofollow is intended to say "I don't editorially vouch for the source of this link." If you're placing un-trustworthy content on your site, that can hurt you whether you use nofollow to link to those pages or not.

Personal nofollow testing:

I have done several test's myself and have found harm what so ever to my SERP's rankings in fact the pages I dont want to do well in terms of link juice PageRank, like my contact page, privacy policy page. Why would anyone want a contact page or privacy policy page to have a great pagerank? They are non important pages and you should be looking to get your services/products pages to achieve a good PR.

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