There are various reasons why a web address needs to be right – and right from the very start of your websites life. The first thing that should be considered when choosing a web address is the marketability of the address, will it stick in peoples mind? Many online companies now don’t use the typical names associated with a company and prefer to go for terms such as “bluewidgets.com”. This is largely due to the fact that domain names are more effective if they have a keyword within them.
By choosing a keyword rich domain name you are further emphasising the relevance of your website to that term. Although this is not as effective today as it has been in past years, it is still worth getting right. As well as the beneficial effects a keyword rich domain has on your search engine rankings, it also has an effect on your sites “click through”. If a search engine user sees a domain name which matches their search then it is more attractive than a domain which is more generic.
When building your site you should also think about web addresses which are simple and easy for your visitors to remember. Rather than having long complicated URLs with query strings and many sub folders you should keep URLs short, to the point and keyword rich.
When registering a new domain you should play close attention the TLD (top level domain) which you use. The TLD is the .co.uk or .com part of the web address. If your site is focussed mainly in one country then you should choose a country relevant TLD such as .co.uk. However, if your site is international then a .com domain would be more suitable.
As soon as your website goes live the web address starts to build a reputation with the search engines so it is very important to get the web address right. By doing this you stand the best chance of achieving good rankings and a high market profile.
If you don't have the time to find a domain name for your site or you would like me to assist you, please contact me today for a free quote. I look forward to hearing from you soon.
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