So the nofollow attribute has been around for a long time now but there are many who think that it has devalued the net and especially Google. Well here are two questions regarding the nofollow attribute that Matt Cutts answers on a new video.
Getting the most from PageRank & your Link Juice
The next thing that needs to be discussed concerning the internal linking is the fact that your pages could have a PageRank. This is something that needs to be considered & carefully thought about when making your site work for you. It is possible to make you PageRank stick to a page or somewhat be watered down to leave a page to help another. This is sometimes called Link Juice.
This takes some explaining so please be patient. You should be looking for your products/services pages that are important to you and the business to get the best PageRank possible. Some pages will not be so important like you Terms & conditions, Privacy Policy and Contact page or the About the company page. You can include a No Follow Tag so that Google will not allow the PageRank to disperse from the page to a non important product/service page.
How do you add a nofollow rule to a link?
Lets take a look at how to implement this on internal links to non important pages.
Wrong:
<a href=”/contact.html” title=”contact us”>Contact</a>
Right:
<a href=”/contact.html” title=”contact us” rel”nofollow”>Contact</a>
Imagine this is on a product/services page, you do not want the PageRank (Link Juice) to be diluted as PageRank is an important determining factor to be ranked well on Google’s SERPs This needs to be done on all pages that are products & services. These are the pages that make you business money, so you want Google to look at them as highly as possible.
Finally:
One article that could be worth looking into more and I will be doing some testing is at: SEOROUNDTABLE, it discusses a new tweak to the above article. Interesting concept.
Other article that is worth a read: The definitive nofollow attribute rules from Google
Let me know your thoughts on the nofollow and no follow rule as it really does intrigue me…
