There are various reasons why a web address needs to be right – and right from the very start of your websites life. The first thing that should be considered when choosing a web address is the marketability of the address, will it stick in peoples mind? Many online companies now don’t use the typical names associated with a company and prefer to go for terms such as “blue-widgets.com”. This is largely due to the fact that domain names are more effective if they have a keyword within them (i use lee-johnson.com, I want to be found for my own name)).
Make it keyword rich
By choosing a keyword rich domain name you are further emphasising the relevance of your website to that term. Although this is not as effective today as it has been in past years, it is still worth getting right. As well as the beneficial effects a keyword rich domain has on your search engine rankings, it also has an effect on your sites “click through”. If a search engine user sees a domain name which matches their search then it is more attractive than a domain which is more generic.
Make the domain name easy to remember
When building your site you should also think about web addresses which are simple and easy for your visitors to remember. Rather than having long complicated URLs with query strings and many sub folders you should keep URLs short, to the point and keyword rich.
Lee-Johnson Domain testing
I have been studying how a domain name (website address) can help assist in getting good search engine results page positioning for the keyword rich domain. As you can see by the above image I have been getting great results for my name “Lee Johnson”. As we all know both “Lee” and “Johnson” are very common names which makes the above result even more amazing. It does fluctuate a little in the results (which is quite normal) but is always in the top 5 of Google results pages.
I have been doing lots of testing to see how easy it would be to get to No.1; as you can see I am nearly there. I know it is not really a keyword but I want to be found for my own name and not just keyword phrases. There are many examples of keyword rich website addresses that rank well on the SERP’s, they help the smaller online business that don’t have a brand, it all help’s. ToysRus recently bought the domain toys.com for 2.1 million dollars, in time it will help them achieve more natural traffic; it’s easy to remember too.
Conclusion
When considering purchasing a domain; make it keyword rich, short and easy to remember, if you want it to be a keyword phrase: REMEMBER: no more than 3 words and use hyphens between the words (e.g. lee-johnson.com). This artilce is also to test if I can get this article found for the term Lee Johnson and also for the new snippet search engine results pages.
