The speed and ease with which fast search engine rankings can be achieved has changed considerably over the years. As the search engines have updated and altered their algorithms achieving fast search engine rankings have become more and more complex.
When search engines first arrived on the web SEO’s were able to achieve fast rankings fairly easy. They filled a page with keywords, submitted it to the search engines and within hours the page had achieved fast rankings. This is due to the way the initial search engines rated the quality of a web page. The keywords Meta tag was used heavily to determine positions and SEO’s learned that they needed to fill this Meta tag to the brim with keywords and the fast rankings would follow!
Search engines realised that it was too easy for SEO’s and webmasters to abuse their ranking procedures so they altered the way the way their software worked and fast rankings became near impossible. With the arrival of Google, and the advent of AdSense, un-scrupulous Webmasters and SEO started to create spam domains which would appear in the search engine rankings over night and attract a huge amount of traffic which went nowhere other than through adverts which made the webmaster plenty of quick cash.
Google’s Ranking Procedure
Because of this increasing abuse of the search engine rankings and the way they work Google and the other search engines decided to change the way they list new sites. And so the “Sandbox” theory emerged. The theory behind “Google Sandbox” was that all new domains were placed in a quarantine area before they were trusted enough to be let into the main index, therefore making it impossible for Webmasters to make some quick cash from these instantly ranking poor sites.
Achieving Fast Rankings and Permanent Rankings for your Website
Achieving fast rankings for a site is not as easy as getting your new blog post or article listed. This is because of the level of trust that Google gives to a new domain. To achieve fast rankings for a new domain you need to create the illusion that the domain is trusted. When creating a brand new site on a brand new domain there are several methods which you can employ to increase the chances of your site being listed.
Trusted Links
The first step to fast rankings for new site is to establish some strong inbound links from trusted sites, preferably with high page rank. This does two things, it makes your site look like it is “here to stay” and it also provides the search engines with plenty of in-roads to your site. If you can establish links from sites that are already enjoying high rankings for your keywords then you further improve your chances of your own site ranking well.
Google Webmaster Tools
Another key to fast rankings is Google Webmaster Tools (GWT). Once you have finished your new site and established some trusted links you should sign up for a GWT account. As part of this service you can add an xml sitemap. An XML sitemap is a file which contains the URLs of each and every page within your site and they make it very easy for those pages to achieve high rankings. It is kind of like a list of directions for the search engine to follow to find each of your pages. Once you have verified your site in GWT and uploaded your sitemap Google will then head straight to your new domain, cache all the pages and rank them accordingly.
Fast Rankings and Permanent Rankings for your Blog
All of the above methods will also work when trying to achieve fast rankings for your blog and new blog posts.Many blog platforms are now fitted with pinging services. This means that when the webmaster updates or adds a new post to there blog a message is sent to blog update services and search engines requesting a visit from their spiders and, providing you haven’t been abusing the function, they will usually oblige. It is possible to see pages in high rankings within minutes using this method.
